After debuting his controversial yet thought provoking single two months ago, Lupe Fiasco finally unleashes the visuals for the single, Bitch Bad.

The Chi-town rhymesayer doesn’t disappoint as the video aptly follows the song’s edict of how mainstream media can manipulate a young woman’s mind to think “bad” means “good,” but not in the cordial slang sense.   Now only if more entertainers could incorporate some knowledge into their music…

Check out the video for Bitch Bad below, the latest single from Lupe’s next album Food & Liquor II: The Great American Rap Album Pt. 1, which drops Sept. 25. Let the discussion begin!