Entrepreneur and rapper Jay-Z has recently outfitted his 40/40 Club in NYC with a product that acts both as a sleek wireless device charger and a convenient surface to set your Harvey Wallbanger down on.  Throughout the already relatively high tech sports bar and lounge, one can find Duracell’s Powermat integrated into the decor with chic efficiency available for use by patrons that might enjoy a quick phone charge.

Powermats, or versions similar to the charging mat, have been on the market for quite a while. They were originally marketed with claims of cutting down on clutter, or minimizing the chances of fire hazard with the capability to charge several devices at once with only a single cord.  The end result was a perception closer to that of a novelty item than innovation.  In a refreshing manner, Jay-Z has stepped up to the plate as an investor and spokesperson to work with partners Duracell and Powermat to change the way we currently live with our wireless devices.  It’s definitely an intelligent move as consumers are now more regularly carrying items such as their iPhones, Androids, iPads, Kindles or what have you every where they go.  By providing potential clients with an added bonus if they visit your store, restaurant, or in this case fine hip-hop establishment; there is now a strong incentive for creating wireless charging hotspots to simply keep up with the Carter’s.

What we predict to be the result of this trend is an increase in competition, as already seen by companies such as Energizer with the Qi.  There will also be the adaptation of compatible technology.  Already, Duracell Powermat CEO Ron Rabinowitz told Mashable in a recent interview that Google will soon offer an app for finding mobile charging hotspots, virtually leading customers right to your door to linger for awhile.  Finally, this recent trend is a clear sign that we are a consumer society hopefully able to move away from excessive battery and electricity use with the reinforcement of good habits, like recharging devices designed to provide greener and longer lasting solutions.

What’s next, solar powered charging pads?  You read it here folks.