Lamborghini Takes The SUV Route With Urus
The Lamborghini brand has been synonymous with elegance and high performance, housing some of the world’s most stylish and exotic sports cars including the Aventador, Reventon and the popular Murcielago.
It’s a new day for the Italian automaker as they unveil their latest concept car: the Lamborghini Urus. While the crossover is expected to be the most powerful SUV on the market, sporting a V-10 584HP engine, many car enthusiasts claim that the move could potentially dilute it’s luxurious luster.
It’s safe to assume that this is all due in part to Porsche’s successful venture into the crossover market with their acclaimed Cayenne model. Other high-end automakers like Bentley, Maserati and Aston Martin plan to capitalize with sexy concept cars of their own except Ferrari, where CEO Sergio Marchionne all but assured the car’s exclusivity.
“The uniqueness of [the Ferrari] brand cannot be minimized and so we are very, very careful.” We won’t argue with that.