Summer Love: Little Dragon | “Sunshine” [w/ Absolut Vodka]
Vodka, Little Dragon, Sunshine & The Daily Show. Those are Absolut-ly four things we’re going to love together. Last week, Swedish electronic band Little Dragon premiered their newest single “Sunshine” when they aired a notable collaboration video sponsored by Absolut Vodka on Comedy Central’s The Daily Show. This smart and not over the top marketing strategy gives fans only glimpses of any product placement, downplayed acceptably by Little Dragon’s always original and superb quality performance.
Check out the track here on Soundcloud, and the Absolut video further on:
The backdrop of the mid-summer heat to the single’s release makes for even more lovin’ and the track is most certainly welcome by those who are still enjoying their latest album Ritual Union, released in 2011. The band is well into the last leg of it’s summer tour through Europe and will come to the States in early August to play at Los Angeles’ annual Hard Fest. They will follow up with shows in Chicago, BK & Oakland before returning overseas just in time for Bestival on the Isle of Wight. We hope to hear some more newness from them along the way.